The nursery industry is becoming as trend led as the fashion industry in creating exciting fabrics and colours for yummy mummies throughout the world. Fashion conscious mothers are keen on owning the latest brands and colours and will change their pushchairs as often as they change their handbag.
So what is hot this season? The main trend emerging into the market is black, not only for fabric but for the chassis or frames of the pushchairs and prams. This trend is being used by Concord with their state of the art Concord Neo. The award winning Babystyle Oyster also features a fashionable black frame with the option to add brightly coloured hoods and liners.
The most fashionable pushchair brand on the market, Bugaboo has released a complete black pram with not only a black frame but also black denim fabric.
In the beginning of 2010 Silver Cross launched its latest pushchair the Silver Cross Surf. This has ticked all the boxes for fashion conscious parents by not only offering the Surf on a silver frame with a variety of bright on trend fabrics, but also a black frame and a gun metal frame.
Many leading pram brands are inviting top fashion designers to design exclusive limited editions fabrics for their pushchairs. Leading this trend is Maclaren who have teamed up with a range of leading designers including handbag designers Lulu Guinness from England and Kate Spade from America, as well as leading fashion brands such as Juicy Couture and Lacoste.
Quinny from the Netherlands has joined up with Danish designer Henrik Vibskov to produce a limited edition pram and carrycot which surely will be to envy of all the mothers all over the world.
Bugaboo have two designer prams in their range either the designer Paul Frank who has produced a range of funky fabrics for its design icon the Bugaboo Cameleon. In addition, to the limited edition fabrics, Bugaboo have become a partner with (Red) the Global Fund to help eliminate AIDS in Africa. So new parents can not only be super fashionable, but can be assured the profits from their purchase is going to a good cause.
No Comments